This one is about measuring employee engagement with wellness programs.
Quoting from blogger GVanAntwerp, who was at the conference blogging live:
James Roosevelt, CEO of the Tufts Health Plan, "said that 3-years ago they were in touch with 1.5% of their members on a regular basis…that number is now 22%. . .
"He laid out a good continuum of programs moving from low cost, healthy programs (wellness) to more expensive programs for at-risk people (disease mgmt) to high cost programs for the chronic patients. Tufts is moving to a consumer empowerment plan called My Wellness Plan which will focus on engaging 100% of their members and still get an ROI of greater than or equal to 1.5:1. He showed a chart that 50% of health costs are driven by health behaviors (good news in that it is an addressable challenge)."
Interesting ambition: Reach 100 percent of the workforce and keep ROI at 5 to 1. We'll see how that one goes.