The story explores recent examples of carrot (good) and stick (bad) approaches to wellness incentives--and the whole idea of whether incentives that are too big really take away a program's "voluntariness."
The article states:
For more on the General Mills employee wellness plan, see this excellent article by Crimmins that appears on the HR Management website.
Do employees have the choice of opting out?
"Of course," said Tim Crimmins, [General Mills'] vice president of health and safety, who acts as chief medical officer. But, he adds, for those who don't take part, "It's a little like not being invited to the party."