Sue Lewis, senior vice president of health and productivity solutions at IncentOne, has written a very nice primer on “Using Incentives to Change Employee Behavior in a Consumer-Driven World,” in the May/June issue of CDHC Solutions.
She looks at how consumer-driven health care (CDHC) and incentives go hand in hand, including some interesting real-world outcomes from internal case studies:
A consumer goods company used up to $360 in premium discounts as an incentive for employees to complete a health risk assessment (HRA) and biometric screening, and to declare they were personally smoke-free.
Result: 60% of employees completed the HRA and biometric screening, and 54% declared they were smoke-free.
A health care system offered up to $150 on a gift card to participate in a multi-layered, points-based incentive program.Bottom line: It doesn’t take a whole lot to get a return—and often a large one—on your incentive investment.
Result: 70% of employees completed the HRA, 24% received a flu shot, and 16% completed online health education modules.
An insurance carrier offered a $20 gift card to employees to complete an HRA.
Result: 93% of employees completed it. An energy company offered a $25 gift card to achieve the same goal and saw 95% participation.
A utility company offered a $50 gift card to participate in a weight loss campaign with a goal to lose five pounds or more.
Result: 36% of employees enrolled in the program and 14% lost at least five pounds.