"It takes time to build a culture of wellness within the workplace. It happens over time, employee by employee. That's what viral wellness is about. But, unless company leadership 'catches' it, really gets it, it will never be fully integrated into the organization's culture.”That’s just one of several thought-provoking statements in a new Marketwatch story on Seifert and his company, LoneStart, which offers several viral wellness programs, including the LoneStart Team Esteem Challenge.
By "viral" he means easily passed from person to person, until established across the population. Like a virus, but positive.
Seifert went on to further stress the importance of upper management in wellness initiatives, saying, “When top executives show they value wellness, and value their employees by offering a proven and proactive wellness program, the benefits are contagious, reflected in healthy employees and healthy profits.”
I wholeheartedly agree that buy-in from upper management is the key to successful wellness initiatives, and love the idea of healthy habits and behaviors being "contagious" and spreading like wildfire through an organization.
So what do you make of this relatively new notion of "viral wellness"? I’d love to hear your thoughts…