But according to a recent study from St. Louis, Missouri-based Maritz—a leader in understanding, enabling and motivating employees—corporate wellness programs also result in more engaged, happy and loyal employees, to boot.According to Maritz’s research, workers at companies offering wellness programs are significantly more satisfied with their jobs, more likely to remain with the company long term, and more likely to recommend the company as an employer to a friend or family member—all of which hold true even for employees who only occasionally participate in such programs, as well.
Why do wellness programs inspire so much job-related goodwill amongst workers? One theory, quoted in a Wall Street Journal Marketwatch article:
"With the U.S. drowning in health care costs, which are projected to top a whopping $4 trillion by 2015, and with three-quarters of current spending being squandered on chronic conditions that are largely preventable, it's no secret that employers and insurance companies see corporate wellness programs as a lifesaver that could keep them afloat," said Mindy McGrath, vice president of strategy for Maritz's health care sector.Still, the news isn’t all good: The company found that employee participation in corporate wellness initiatives has remained “virtually unchanged” since 2006, despite a 7 percent increase in the prevalence of such programs. Interestingly, their research also shows that participation increases with the use of rewards or incentives for achieving specific health goals.
"We hypothesize employees who participate in wellness programs may see them as a lifesaver as well, which may give them a heightened perception their companies care about their personal well-being, making them feel better about their workplace."
Sounds like an excellent reason to revisit and review incentive offerings and recruitment strategies to me…