Thankfully, Bill Meltzer over at HR Benefits Alert offers several timely suggestions for how to align the dollars and “sense” of a wellness program, and do more with less money.
See the full post for tips on using a top-down budget, zero-based budgeting and estimating wellness ROI.
But in the meantime, consider the one common thread: “The way you prepare—and control—your budget for a wellness program is crucial to its success,” Melzer writes.Also, some good, solid advice on estimating your ROI, which can be tricky for even the most practiced wellness professionals:
“On average, wellness programs typically take at least 18 months to break even. After three years, you should see savings. If not, it’s time to take a fresh look at the program design.”As I know from my own experience, it can be tough to sell a program in tough times that may not pay off for 18 months.
But there are some good ways to sell wellness in a tight economy, by emphasizing lower-cost programs like flu shots, health fairs and employee physical activity programs.