In a recent survey of employers by the Health Research Institute of PricewaterhouseCoopers (PwC), nearly 80% of large employers rated wellness services nearly as high in importance as basic items like accurate claims processing and provider discounts. Fifty percent of small employers agreed.
Yet wellness programs get a less than C grade overall. PwC spoke to CEOs and executives at 250 small employers and 100 large multi-national companies for a report released late last month.According to the report, “What Employers Want from Health Insurers Now,” many employers hope to control health costs with wellness and disease management programs instead of shifting the costs to employees.
Yet fewer than 60% of large employers and less than half of small employers are happy with their current wellness programs.
So what's the takeaway here? Wellness companies have to get better at meeting employer needs--and demonstrating the kind of results they're looking for.
It's a key time for the wellness industry. We have a great opportunity to rise to the occasion.