But what does "prevention" actually mean? For medical professionals, it usually involves screening for disease. And although it's far more cost-effective to focus on health promotion--that is, avoiding illness in the first place--doctors just don't spend enough time with patients to provide effective long-term guidance and counseling, according to the Health Affairs article.
In my view, corporate wellness professionals are uniquely positioned to fill this role. We have a vested interest in keeping our employees healthy and productive, and the workplace setting means we can give them more consistent support. All they need to get started is an ounce of encouragement.