Here are four suggestions:
- Start with a health screening. Once employees know their numbers, they're better able to set goals and choose which parts of the program meet their needs.
- Survey your employees. Knowing which topics interest the most people will help you tailor the program to maximize participation.
- Organize a kick-off event. Try to include something fun--an interesting seminar, or a healthy cooking demonstration.
- Communicate regularly. Weekly health tips, sent by e-mail, help to keep the program top of mind. Share success stories whenever possible.
The art of communication is a popular subject. HR Benefits Alert recently blogged about how employees often underestimate the value of their benefits package; over at Health Populi, you can read about a recent J.D. Power employee survey that also deals with the topic.