Not surprisingly, the study showed that offering an incentive did increase participation rates. But the the authors also examined two additional elements: the strength of the communication strategy used to promote the program, and the level of overall commitment from management, something they called worksite culture. Effective communications and a robust culture of wellness magnified the results of any incentive offered.
Some key points from the study:
- Nearly 50% of employers use incentives to encourage participation in their wellness programs.
- A cash incentive under $100 resulted in the most dramatic increase in participation.
- A strong culture of wellness, combined with a benefits-related incentive, resulted in the highest mean participation rate: 69.4%.