It's an old stereotype: Women struggling to stay in their skinny jeans, counting every calorie--while men put on a few extra pounds and no one seems to notice. But nowadays, the same subliminal messages that drive women to diet are aimed squarely at men. (Have you seen the cover of Men's Fitness recently?)
In our experience, men are more than willing to participate in wellness programs, as long as the program is designed to include them. Men who are already fit can reach out to our exercise physiologists and trainers, or ask our dietitians about proper diet. For those want to lose weight, team challenges and "biggest loser" competitions are always a hit. Organizations as diverse as Safeway and the D.C. Police Department have launched team challenges with great success.
So what do you think? Are the stereotypes a thing of the past? Leave your thoughts in the comments section below.