Over the past decade, we've watched the wellness movement grow from infancy (health fairs and lunch-and-learn seminars) to adolescence (biometric screenings and online portals) to adulthood (branded, highly-incentivized outcomes-based programs). It's been quite a journey.
Buck Consultants at Xerox recently released an annual survey of employers that shows the evolution of wellness. When the survey began, in 2007, most wellness programs focused on simple health promotion. Today, most companies are taking a much more data-driven, holistic approach.
The good news is that investments in wellness continue to accelerate. Of the 1,000+ employers worldwide who were surveyed:
- 43% have branded their wellness initiatives
- 52% use health insurance premium reductions as an incentive
- 65% believe wellness programs are extremely or very important to attract and retain workers
To me, one of the most interesting and encouraging shifts is an increased reliance on data to drive wellness programming. Fifty-two percent of the companies surveyed now measure outcomes. As we've blogged previously, WCS continues to develop innovative technology solutions that help our clients make the most of their wellness data.
Much more is coming, so stay tuned!