biometric screening your company offers every year. It's not a big deal to you, because let's face it: high cholesterol and high blood pressure are for older people. You're in great shape, so why worry? You'll get your numbers, have a quick chat with the registered dietitian, and be back at your desk before you know it.
Instead, you find yourself at the ER because your blood pressure isn't just high -- it's dangerously high.
This is exactly what happened to one of our screening participants recently. (There's a reason high blood pressure is called "the silent killer.") It's so important to encourage everyone to participate in screenings, even those who think they're healthy. When you design communications materials, be sure they appeal to all ages and fitness levels. A successful wellness program is inclusive, and that starts with screenings!